Success Strategy

Why giving stuff away is your key to more sales

Have you ever wished you could take the ickiness out of selling your offerings?

If you're anything like me then you've likely, on more than one occasion, run into a not-so-fun sales conversation with a prospective client.

It probably went something like this:

You meet networking, or they find you online and reach out.

You hop on the phone and tell them all about the amazing benefits you can offer.

You throw in some really sweet bonuses.

You've gotten to know them on the call so you know down to your core you can help them.

But for some strange reason they just don't see it yet.

So they don't buy.

(insert collective crowd "boooooooooooo" here)

This used to happen for me. A lot.( Like A LOT a lot...)

But I knew there had to be a better way. An easier, more organic and fun way.

So I looked back on times when I HAD invested, both small and large amounts of money, to figure out what triggered ME to buy. 

And the common thread I noticed over and over again was that each of these people/companies I invested in gave me some sort of free value before ever asking me to invest anything in them.

They added REAL value that I could apply immediately and start seeing instant results in my business and/or life.

When you add value for your people they get to know, love, and trust you, and that all adds up a better experience for them, and more business for you.

Doing this exercise was really enlightening and helpful, not just because it helped me dig into some marketing tactics that worked to hook ME, but because it was a terrific reminder of what's most important in business.

Being of service and adding value brings us back to our "why". It keeps us connected to the people we're here to serve.


And here's the kicker... 

Serving our people authentically , adding real value for them that they can use to improve their lives and/or businesses, is the fastest way to generate more sales too.

Give your stuff away (within reason, of course) and you'll build instant trust and credibility with your audience. 

That's the secret. Just be of service and add value. And YES, do it for FREE.

So here's some value from me to you today.

I was invited by my amazing partners at Infusionsoft to create a four week Ninja Marketing Challenge for their audience which culminated in a free webinar led by yours truly. 

Spoiler alert:

In the webinar I share a specific step-by-step strategy I use with my clients to help them add REAL value for their audience, and consequently end up with more sales as a result.

Watch below for a quick intro from me about what the webinar was about, and then click the link below the video to watch that webinar right now for FREE.

Here's that link to the free webinar. 

(And if you want to grab the tools and resources I created for Infusionsoft's audience too, click here to sign up for the challenge and get those worksheets and emails, yes, for free.)

In love and service,


PS... Yep, even MORE free stuff from me today... Get that next offering of yours out of your head and into the world. No more procrastinating, Get it Done! with my free PDF. Click the image below to get your show on the road with this free resource.


Pssst... CLICK HERE to grab your FREE Ninja Toolkit!

Need a success strategy? Try this...

Since creating strategy and taking people from A to B is my wheelhouse, people often ask me what the secret to a successful action plan is.

Well, in this week's video I'm sharing my #1 tactic for strategies that succeed, as well as the origins of my own success strategy in my business, and you might be surprised to hear what the catalyst really was...

Watch below to learn more...

Here's your Rebel Professional Inspiration-On-the-Go:

The size of your investment is in direct correlation to your level of commitment to the thing you're investing in. 

So, what are you going to invest in now that will take your life or business "to infinity and beyond"? And how do you feel about making that investment? Tell me in the comments below. 

And if coaching is the thing you're ready to invest in, let's talk. Click here to schedule your discounted Clarity Call with me now.

Before you run off to dive headfirst into your Monday, I've got a quick update on my upcoming video series, Rebel Professionals Action Week...

My husband and I are (pretty much out of nowhere) making a cross-country move in the next three weeks, which means I'll need to postpone the launch of the video series. It's still coming, it'll just be a few more weeks before I'll be able to get it out. Leaving Denver, my home of the last 15 years, to head west is going to be quite an undertaking, both logistically AND emotionally, let me tell ya!

You can still register for Action Week here, and you'll get advanced access to the Facebook group right away, so register now and I'll share an update about the video launch in the coming weeks (as soon as the sorting, packing, prepping house to be rented, moving, unpacking frenzy is behind me!)

With love and inspiration,


Pssst... CLICK HERE to grab your FREE Ninja Toolkit!

The secret to bringing your BIG idea to life...

I'm finding that, in life, there are VISIONARIES and there are STRATEGISTS. Visionaries are the people who come up with BIG ideas, and strategists are the people who know how to take those ideas and turn them into REALITY.

I work with VISIONARIES. My clients have amazing visions of what they want to be, do, and create in the world. They want to turn their passion into their life's work. They see opportunities to meet previously unmet needs. They have a burning desire to feel free and enjoy life NOW. 

The path to your BIG Vision appears in my head like a map...

The path to your BIG Vision appears in my head like a map...

But they have NO idea how to make it happen.

I am a STRATEGIST. I imagine someone else's vision in such vivid detail that my expectation of what it will become in reality often outshines their own. The path to get them there appears like a map in my mind taking them step by step from A to B. Don't get me wrong. I can come up with ideas for my clients all over the place too; that's what makes me good at what I do, but my real genius is for knowing how to hold someone's vision and empower them to bring it to life with specific action.

I see in strategy and I love making shit happen.

Whether you're in the VISIONARY camp or you hang with the STRATEGISTS, this week's video will likely speak to you. I share my big secret to bringing all your biggest ideas to life (and it's WAY easier than you think it is...) Take a look and see for yourself.

So where are you going to start? Comment below so I can cheer you on down the road to Success Town.

And if the first step for you includes getting some support and strategy to kick things into gear, Click here NOW to get your Strategy Session with me at my Rebel Professional community discount. Sometimes a little push in the right direction is all we need to really get that ball rolling.

With love and inspiration (and a bag to pack for my big Vegas debut this week!),


Pssst... CLICK HERE to grab your FREE Ninja Toolkit!

11 Signs You're a Rebel Professional

If you've wandered around my website at any point, or if we've had an opportunity to connect one-on-one, you've probably noticed I use the term "Rebel Professional" when referring to my clients.

Rebel Professionals are awesome.

They have a vision for themselves and the world that includes all of us feeling empowered and fulfilled, with every day overflowing with freedom, fun and flexibility. They know they're intended to do MORE and aren't willing to wait "until" to enjoy life. They want to love life NOW.

So if you've ever wondered if you'd be in good company with me and my Rebel Professional clients and friends, read on for 11 signs that you'd fit right in here with us.

Pssst... CLICK HERE to grab your FREE Ninja Toolkit!